small business, Self improvement, working at home, mental health, cooking, hobbies, gardening, wellness, health, fitness, motherhood and raising families

A marketing strategy that small business owners have always been encouraged to understand is to sell what the customer ‘wants’ rather than what the customer ‘needs’. 

During the more difficult financial times that the world has been experiencing since 2008, it has become obvious that customer buying patterns have changed. 

Customers have to make more economical choices, and they also have to choose items that will last, rather than purchase the look or color that they may prefer to buy.  They have to make sure that the items they buy will last the distance, and usually this means that they need to be more practical than fashionable. There has always been the distinction between what your customers want and what they need.  In other words, your customer may need a low fat cooking book, but want to buy all the latest chocolate recipes. Because of the world financial crisis of 2008 your customers will, more than ever before, be looking for quality, best price and lasting power of your products.   Even though your customers may still have the same income, the same day to day expenses, we have all become aware of the fact that our financial situation may change in the year ahead.  Because of this people are spending less, saving more, and buying better. 

Tags: advertising a business, blogging for business, creating a marketing plan, Marketing, marketing, marketing blog, marketing plan, marketing strategy, press release, small business, small business marketing strategies

This entry was posted on Sunday, February 1st, 2009 at 7:37 pm and is filed under Internet Marketing, Marketing, Small businesss. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.