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Overview - This article describes a fast method that anyone can use to independently assess the popularity of any computer optimization software (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.

Readers should be aware that, although the method described in this article is new and not perfect, it does present a distinct advantage over most other alternatives.   

The problem - Never has the choice of computer optimization programs been so large, yet most computer users do not tend to rely on impartial information to verify the popularity of computer optimization software before buying their preferred solution. This is a problem because computer optimization software, which are not popular may be new, unproven or both and are therefore riskier than more popular ones.

The options - Most users still rely on forums. One key challenge with this method is that forums can (at best) provide anecdotal evidence of the perceived popularity of any Computer Optimization Program, another disadvantage is that some forum members may just be promoting their products instead of sharing their independent opinion.

Another approach is to visit the software vendors’ websites. The trouble is that software vendors are obviously partial to their products, and this is the downside of using this method.

Another method is to rely on an independent site, which compares different computer optimization software in the same family, for instance Anti-Virus software, Registry Cleaning Software, Anti Adware/ Spyware software etc…. An inherent downside of this method is that 99% of these sites limit their review to the main technical features of the software they are comparing and do not refer to any external independent indicator of popularity as they lack the data to do so.

So how can anyone determine the real popularity of any computer optimization program independently? (click on registry fix software example)

15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Digital market places are now selling many of the most popular computer optimization software and also give these software an indicator of popularity often called Gravity. This indicator is usually linked to the volume of sales for a particular software over a period of time. The Gravity measure of any digital product is calculated and compared independently from any software vendor by Clickbank. However imperfect, this indicator is a good independent way to measure popularity. Users can in any event, independently verify the actual popularity of any computer optimization program by visting Clickbank or a similar digital marketplace. In spite of the fact that the method has inherent limitations (i.e not all Computer Optimization Software are sold via Clickbank), it is still one of the most accessible to follow independently.

Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).

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This entry was posted on Sunday, October 18th, 2009 at 12:15 am and is filed under Raising Families. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.