small business, Self improvement, working at home, mental health, cooking, hobbies, gardening, wellness, health, fitness, motherhood and raising families

THE WORD FAILURE IS ONE THAT CONJURES UP ALL SORTS OF NASTY THOUGHTS!The reality is that if we never failed it would mean you were 100% perfect in everything you do, or you have not tried to do anything.My hubby has a saying that, "even his mistakes are perfect!"My comment of course is, "that must make you perfect all the time!"When you start a home based business it is a given fact that you are going to make mistakes.  If you understand this from the start, then you can look at your mistakes as part of your learning curve to success.

Everyone has different talents and will fail at certain things that others may find extremely easy, but that is OK, just make sure that you do not let your mistakes get you down.

I know, depending on the size of the mistake that can be easier said than done.  Some people make mistakes work noting, like losing $1M, and others only $1, but each is a learning curve nevertheless.

Analyse your mistake, learn from it, and move on.

Sometimes we forget how good we are at certain things, and let the negative take over.  Always remind yourself how good you are.

PURCHASING

A marketing strategy that small business owners have always been encouraged to understand is to sell what the customer ‘wants’ rather than what the customer ‘needs’. 

During the more difficult financial times that the world has been experiencing since 2008, it has become obvious that customer buying patterns have changed. 

Customers have to make more economical choices, and they also have to choose items that will last, rather than purchase the look or color that they may prefer to buy.  They have to make sure that the items they buy will last the distance, and usually this means that they need to be more practical than fashionable. There has always been the distinction between what your customers want and what they need.  In other words, your customer may need a low fat cooking book, but want to buy all the latest chocolate recipes. Because of the world financial crisis of 2008 your customers will, more than ever before, be looking for quality, best price and lasting power of your products.   Even though your customers may still have the same income, the same day to day expenses, we have all become aware of the fact that our financial situation may change in the year ahead.  Because of this people are spending less, saving more, and buying better.